Our staff include Social Workers (MSW and RSW) and Professional Hypnotists. All of our Social Workers are Certified Clinical Hypnotherapists.

All staff are available by appointment only. We do not provide walk-in or crisis counselling services.

Email admin@amethystwellnessgroup.com or call 807.935.7170 to schedule your free 15-minute telephone consultation and/or to book an appointment.

Please note Hypnotherapy with a Registered Social Worker is covered by most extended health benefit plans under Counselling services. Hypnosis with a Certified Professional Hypnotist and/or Coaching is not typically covered by benefit plans.

We offer direct billing with many providers, such as Green Shield, Canada Life, Manulife, and NIHB (Non-Insured Health Benefits for First Nations and Inuit).

NEW CLIENT BOOKING INFORMATION (PLEASE READ): Intake appointments for new clients are normally 2 hours, which includes the intake process and your first session if time permits. If you book a 1-hour intake appointment, it will include the intake process only. When you book an intake appointment, you will receive an online intake and consent form. Please complete it before your appointment. If this is not possible, it can be completed during your appointment.

For direct billing with NIHB, we require your legal name, date of birth and status number to request pre-approval three days prior to your appointment. If you book your intake appointment online, please complete your intake form with this information promptly or contact our office to provide it.

CANCELLATION POLICY We require 48 hours notice to cancel or reschedule an appointment. Cancellations received with less than 48 hours notice will be subject to a cancellation fee of not less than $75.00 up to the full cost of the appointment. Clients who miss or late cancel two appointments (except in case of emergency) will be discharged, as this prevents others from accessing services.

Thank you.

Intake Team - Consultation Call

Book this FREE 15 Minute Consultation Call to speak to our Intake Team and they can assist in matching you with the right Practitioner and Service.


Adult Hypnosis

Hypnosis sessions with a Certified Professional Hypnotist. These sessions are not generally eligible for reimbursement through insurance plans.


Adult Counselling and/or Hypnotherapy (Ontario)

Counselling and/or Hypnotherapy with a Registered Social Worker. These sessions are covered by most extended health benefit insurance plans.


Adult Hypnotherapy (Outside Ontario)

Hypnotherapy with a Certified Clinical Hypnotherapist. These sessions are not typically covered by insurance.

Charlene Burford is a Registered Social Worker (MSW) and Certified Clinical Hypnotherapist with formal education in dementia, gerontology, and palliative care. She has 27 years of experience working with age ranges from adolescents to older adults (16-95+ years) faced with life situations such as: conflict with the law, homeless, substance overuse, HIV/AIDS positive, history of trauma, mental illness diagnosis, mental health concerns, grief, cognitive impairment, dementia, and caregiver stress. Charlene provides counselling and hypnotherapy services for those who are seeking assistance with trauma, grief, loss, anxiety, stress management and more.

Charlene Burford is a Registered Social Worker (MSW) and Certified Clinical Hypnotherapist with f... Read More

Barb Davies is the Executive Director of Amethyst Wellness Group. a Registered Social Worker, Certified Clinical Hypnotherapist, Certified Hypnosis Instructor, Coach and Consultant. Barb specializes in providing hypnotherapy (outside Ontario), coaching and consulting services with Amethyst Wellness Group. For counselling and hypnotherapy services within Ontario, please visit www.barbdavies.com.

Barb Davies is the Executive Director of Amethyst Wellness Group. a Registered Social Worker, Cer... Read More

Nicole Orr is a Certified Professional Hypnotist with over 20 years of experience as a Recreation Therapist. and a background in Gerontology. She specializes in hypnosis for stress management, smoking cessation and more.

Nicole Orr is a Certified Professional Hypnotist with over 20 years of experience as a Recreation... Read More

Carlene is a Registered Social Worker (MSW) and Certified Clinical Hypnotherapist Candidate. She works with adolescents, adults and couples; and can help with the following: adult mental health,couples and relationships, grief and loss, holistic health and wellness, mindfulness-based chronic pain management, stress management and women’s empowerment.

Carlene is a Registered Social Worker (MSW) and Certified Clinical Hypnotherapist Candidate. She ... Read More

Niina is a Registered Social Worker and Lakehead University graduate with a Master’s degree in Social Work and a Certified Clinical Hypnotherapist candidate (May 2023). She primarily works with individuals struggling with anxiety, depression, stress management and self esteem.

Niina is a Registered Social Worker and Lakehead University graduate with a Master’s degree in So... Read More

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